web media development, consultancy and research

100 in 1 branding screenshot


Pfizer (2007)

Following on from our success with the Primed Patient Simulator Happyworm was asked by leading pharmaceutical company Pfizer's Global Research Department to establish branding, identity and logos for their "100-in-1" vision of future healthcare.

Our brief was to create an overarching project logo as well as a series of coordinated logos to represent the eight main "100-in-1" concepts. The resulting imagery was then used in all related informational materials such as websites, wiki pages, presentations and similar.

What we did :

  • Branding
  • Logo Design